When we started to look at some of the latest consumer shifts, we quickly saw that there were some questions to ask… or at least discussions to initiate.
- 46% of all households in Canada & the US now have only 1-2 people. The number of 5 and greater households is less than half of what it was in 1970. How does this affect the future of megapacks and bulk purchases?
- Throughout Canada & US, 27% of people live alone. But in Major metropolitan cities such as Toronto, New York, Chicago & San Francisco, that ranges from 40-50%. Isn’t it time we start designing products and packaging for this demographic.
- 44% of all adult eating is done alone. Single serve portions are not just the exception any more, but the norm.
- Men are now primary shoppers in 1/3 of all households (well, 14 million men live alone…). How have we shifted our approach to this new reality?
- Interesting fact – Millennials have a 2-1 edge in shopping at least 5 times a week. They don’t shop ahead, place an emphasis on freshness, and despise waste. They don’t store leftovers. Should we be shifting sizes and packaging accordingly?
We’d be happy to chat about any of these shifts.